EDLD_5363_Week_3_Assignment_1

Week 3 Assignment: Public Service Announcement (PSA) Pre-Production Overview This week, you’ll begin work on your public service announcement, or PSA. By the end of Week 5, you and your teammates will produce a PSA that: · is 60 seconds or less. · covers a specific topic. · includes voiceover narration. · employs video, text, or graphic effects. · is finalized in Web-ready file format. · follows copyright citation and fair use guidelines. This week, you and your team will complete the pre-production work. Use this document to develop and record the following: · Project proposal · Script outline and narration script · Shot list · Copyright information Submit a completed copy of this document by the end of Week 3. Revising and Resubmitting This Document It is important that you download and retain a copy of this document on your desktop. This step will allow you to submit a copy both this week and again in Week 5. As you produce the video in Weeks 4 and 5, you will likely deviate from the plans your team establishes in this document. This is normal. However, when this occurs, you should revise this document to reflect these changes. At the end of Week 5, you will submit the revised version of this document. Your coach will assess how well you recorded these updates by comparing your original version (from this week) with your revised version (from Week 5). Rubric Use this rubric with the Assignment. ** ê ** ||  ** Accomplished **  ||  ** Proficient **  ||  ** Needs Improvement **  ||  ** Unacceptable **  ||
 * ** Tasks **
 * ** Student project proposal **

(45 points) || Project proposal clearly details purpose, audience, genre, elements, needed equipment, locations, distribution format, crew, and schedule of deliverables. Adjustments to the project proposal are determined early and clearly explained. **(45 points)** || Project proposal identifies purpose, audience, genre, elements, needed equipment, locations, distribution format, crew, and schedule of deliverables. **(34 points)** || Project proposal inconsistently identifies purpose, audience, genre, elements, needed equipment, locations, distribution format, crew, and schedule of deliverables. Adjustments to the project proposal are also inconsistent. **(27 points)** || Incomplete. **(0 points)** ||
 * ** Script for PSA **

(15 points) || Provides a script using conventional writing standards. **(15 points)** ||  ||   || Incomplete. **(0 points)** ||
 * ** Shot list **

(25 points) || Provides a complete, well-considered shot list with documentation and explanation of any new shots taken in the moment of filming. **(25 points)** || Provides a shot list with documentation of any new shots taken in the moment of filming. **(21points)** || Provides a shot list but inconsistently documents new shots taken in the moment of filming. **(18 points)** || Incomplete. **(0 points)** ||
 * ** Copyright and fair use information **

(15 points) || Fair use guidelines are followed and all or most non-original material uses proper citations. **(15 points)** ||  ||   || Incomplete. **(0 points)** ||

Week 3 Assignment: PSA Pre-Production Directions 1. Download a copy of this assignment document to your desktop. 2. As a group, select an issue to address in your PSA. Consider topics that impact your school, your community, and you personally. 3. Brainstorm the aspects of the issue you plan to cover, and identify the people you might interview for it. 4. Write up your project proposal in the area provided below. 5. Write a script outline and narration script in the spaces provided below. Use the following sites as guides. · Story Creation Tips: // [] // · Writing Tips: // [] // 6. As a team, brainstorm your shots. Be certain you include an establishing shot, a closing shot, wide shots, and tight shots. Follow the rule of thirds and other guidelines established in this tutorial: // []. //  7. Write up your shot list in the space provided. 8. Identify additional assets, such as audio, images, interviews, and narration for your PSA. 9. Identify copyright citation and fair use guidelines to any visual or audio assets you use in your PSA. 10. Submit a copy of this document. · NOTE: Be sure you retain a copy of this document on your desktop. As you produce your video in Weeks 4 and 5, you will need to update this document to reflect any changes. You will submit a copy of the revised version at the end of Week 5.

Project Proposal Create your project proposal here. As you produce your public service announcement during Weeks 4 and 5, revise this proposal as needed before submitting it to your coach again in Week 5. Each member of the team needs a copy of the proposal. ||
 * General Information ||
 * Name(s) |||||| Suzanne Beaver, Tammy Foreman, Laura Deiss, Jackie Johnson ||
 * Project title |||||| Inflammatory Breast Cancer: IBC- What You Should Know ||
 * Purpose |||||| To inform about IBC Inflammatory Breast Cancer ||
 * Audience |||||| Everyone – Women and Men ||
 * Program length |||||| 1 min ||
 * Costumes |||||| ﻿ Regular Clothes
 * Sets |||||| Real world ||
 * Props |||||| Photo ||
 * Locations |||||| Various real world places ||
 * Crew ||
 * Director(s) |||||| Suzanne Beaver, Tammy Foreman, Laura Deiss, Jackie Johnson ||
 * Scriptwriter(s) |||||| Suzanne Beaver ||
 * Talent |||||| Suzanne Beaver, Tammy Foreman, Laura Deiss, Jackie Johnson ||
 * Camera operator(s) |||||| Suzanne Beaver, Tammy Foreman, Laura Deiss, Jackie Johnson ||
 * Editor(s) |||||| Laura Deiss ||
 * Schedule of Deliverables ||
 * Project phases ||  Due date  ||  Owner(s)  ||
 * Script Draft || 9/7/10 || Suzanne Beaver ||
 * VoiceOver/Video sections || 9/16/10 || Suzanne Beaver, Tammy Foreman, Laura Deiss, Jackie Johnson ||
 * ||  || // Use tab to add additional rows as needed. // ||
 * ||  || // Use tab to add additional rows as needed. // ||
 * ||  || // Use tab to add additional rows as needed. // ||
 * ||  || // Use tab to add additional rows as needed. // ||

Script Outline Add a copy of your script outline here. As you produce your public service announcement during Weeks 4 and 5, revise this proposal as needed before submitting it to your coach again in Week 5. Each member of the team needs a copy of the proposal. 2. Symptoms 3. Those at risk 4. Where to look and call for information. 5. Closing || Narrative Script Add a copy of your narration script here. As you produce your public service announcement during Weeks 4 and 5, revise this proposal as needed before submitting it to your coach again in Week 5. Each member of the team needs a copy of the proposal. Voice 1: SUZANNE : [SHOT 1 - Tight shot on child, then SHOT 2 - widen shot to son and his mother] This is my son Dylan, he was 3 when I was diagnosed with inflammatory breast cancer. Before 2004 I knew nothing about IBC then it rocked my world. There was no history of breast cancer in my family so I didn’t pay attention when I began to swell, get a rash, and have a bloody discharge. I didn’t think cancer because there was no lump.
 * 1. Introduction/explaination

Voice 2: TAMMY [SHOT 3 - a shot of 4 women and then SHOT 4 - bring in a tight shot of one woman] The scariest thing is that it is the most aggressive type of breast cancer so if you have these symptoms please consult your doctor. Many times these symptoms are confused with an infection.

Voice 3: LAURA [SHOT 5 - a shot of random men and then SHOT 6 - African American women] And don’t think you are safe because you are a man. Men can get IBC as well, it just isn’t as likely. Also, black women are more likely than others to develop it. The risk of inflammatory breast cancer increases with age.

Voice 4: JACKIE [SHOT 7 - a yellow rose tipped with pink with the Website and phone number covering the shot] 5 years ago, most people knew nothing about Inflammatory Breast Cancer. Help us save lives, tell everyone you know about IBC, get screened, and tell your friends to get screened.

{Captions} Inflammatory Breast Cancer Research Foundation Website and phone number: www.ibcresearch.org 1-877-STOP-IBC (1-877-786-7422)

Voice 1: SUZANNE [SHOT 8 - a family playing together then SHOT 9 zoom shot in on the Mother] Today, I have a husband and three children and I am still around to enjoy them.

Shot List
 * Name(s) || Suzanne Beaver, Tammy Foreman, Laura Deiss, Jackie Johnson ||
 * Project Title || Inflammatory Breast Cancer IBC ~ What YOU Should Know! ||
 * Shot Number || 1 ||
 * Location || Suzanne's Home ||
 * Talent || Tight shot on 9 year old boy. ||
 * Props ||  ||
 * Special Equipment || Video Camera ||
 * Shot Number || 2 ||
 * Location || Suzanne's Home ||
 * Talent || Widen shot 1 to include boy and his mother ||
 * Props ||  ||
 * Special Equipment || Video Camera ||
 * Shot Number || 3 ||
 * Location ||  ||
 * Talent || Group of 4 women ||
 * Props ||  ||
 * Special Equipment ||  ||
 * Shot Number || 4 ||
 * Location ||  ||
 * Talent || Tighten shot 3 down to 1 woman ||
 * Props ||  ||
 * Special Equipment ||  ||
 * Shot Number || 5 ||
 * Location ||  ||
 * Talent || Random men, business men, athletes, working men ||
 * Props ||  ||
 * Special Equipment ||  ||
 * Shot Number || 6 ||
 * Location ||  ||
 * Talent || Random African American women, business women, athletes, working women ||
 * Props ||  ||
 * Special Equipment ||  ||
 * Shot Number || 7 ||
 * Location || Darken Room ||
 * Talent || Zoomed in on Yellow Rose tipped in pink ||
 * Props || Yellow Rose ||
 * Special Equipment || Video Camera, spot light ||
 * Shot Number || 8 ||
 * Location || Suzanne's yard ||
 * Talent || Family playing ||
 * Props || swingset ||
 * Special Equipment || Video Camera ||
 * Shot Number || 9 ||
 * Location || Suzanne's Yard ||
 * Talent || Tighten shot 8 and zoom in on Mother ||
 * Props || picnic table in yard ||
 * Special Equipment || Video Camera ||
 * Talent || Family playing ||
 * Props || swingset ||
 * Special Equipment || Video Camera ||
 * Shot Number || 9 ||
 * Location || Suzanne's Yard ||
 * Talent || Tighten shot 8 and zoom in on Mother ||
 * Props || picnic table in yard ||
 * Special Equipment || Video Camera ||
 * Special Equipment || Video Camera ||

Copyright Information Note any citation and fair use guidelines to any visual or audio assets you use in your public service announcement here. As you produce your public service announcement during Weeks 4 and 5, revise this proposal as needed before submitting it to your coach again in Week 5. Each member of the team needs a copy of the proposal.